Brand guidelines · v0.1 · Sep 2026
cashplus.in brand
The identity system for cashplus.in — logo, colour, type and stationery, and how to use them together.
About the name. Suggests added value or benefits related to financial transactions.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “c” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1F6B4DRGB 31, 107, 77#134233RGB 19, 66, 51#C8892ERGB 200, 137, 46#10261DRGB 16, 38, 29#F6F4EERGB 246, 244, 238Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEnhancing Your Cash ExperienceH2 · 36pxEnhancing Your Cash ExperienceH3 · 24pxEnhancing Your Cash ExperienceBody · 17pxEnhancing Your Cash ExperienceCaption · 13pxEnhancing Your Cash ExperienceLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@cashplus.in
www.cashplus.in
Founding Team
cashplus.in
hello@cashplus.in · www.cashplus.in
www.cashplus.in
Explorations
Alternative wordmark directions considered for cashplus.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.